Summer Videos

Short-term contract with Ulta Beaty Social Team to help conceptualize, plan and provide copy for summer video content.

Summer Skincare Do’s & Don’ts

• Helped conceptualize story angle for a men’s summer skincare theme.
• Researched content and helped select featured products.
• Collaborated on creation of pre-pro deck, including shot list, set direction and talking points.
• Wrote copy deliverables, including on-screen text callouts/supers, SEO-friendly YouTube title/description, and IGTV in-feed preview text and title/caption.
• Reviewed multiple cuts on tight deadlines and provided feedback/edits to Creative Director and Video Editor.

 

YouTube Version:

 

YouTube Copy:

IGTV Version:

 

IGTV Copy:

 

Salon at Ulta Beauty Blowouts Launch

• Helped conceptualize story angle and researched content to showcase newly launched blowouts at the Salon at Ulta Beauty.
• Collaborated on creation of pre-pro deck, including shot list, set direction and talking points utilizing direction from key stakeholders across multiple departments.
• Wrote copy deliverables, including on-screen text callouts/supers and SEO-friendly YouTube title/description.
• Reviewed multiple cuts on tight deadlines and provided feedback/edits to Creative Director and Video Editor.

YouTube Version:

 

YouTube Copy:

 

IGTV Version:

 

’90s Hair Accessories

• Helped conceptualize story angle and researched content.
• Wrote copy deliverables, including social post copy.

 

Video Creative:

 

FB/IG Copy:

 

 

Ulta Beauty Collection Summer Kits

• Wrote copy deliverables, including social post copy.

 

Like a Boss Kit

Video Creative:

 

FB Copy:

 

Beach Chic Kit

Video Creative:

 

FB Copy:

 

Jet Setter Kit

Video Creative:

 

FB Copy: